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Build wealth, security, and financial confidence with Good Cents Coaching.
See what coaching feels like—the first session is free.
Hi! I’m Shelby.
I’ve been a personal finance nerd since about the time I could count Monopoly money. I spent most of my career in consulting while pursuing financial independence and reached my leanFIRE goal in about 9 years.
With about a decade of experience helping my friends with their finances, I decided to turn it into a career.
Some facts about me:
- Seattle is home for me, though I grew up in Texas and lived for a few years in France.
- I am a proud mom to 2 cats and more plants than I can count.
- My main hobby is climbing mountains—I’m currently working on the 100 tallest mountains in Washington!
What it’s like to work with me
My coaching style is influenced by 3 main beliefs.
1. You’re the expert on your life.
I provide a framework for making decisions, guidance, and accountability. But you know your situation best, and whatever system we create together has to work for you andyour life.
2. I’m not here to judge.
Everybody needs to know how to make a budget, track spending, and set aside money for savings, retirement, and charity—but we’re not taught this in school!
Fortunately, life is not a standardized test and there’s no such thing as being behind. The only thing that matters for your journey is where you want to go and how you can get there. I’m simply here to help!
3. Having stable finances helps you create the change you want to see in the world.
Most people care about making the world a better place, and that’s a big part of why I do this work. I think effective charitable giving is one of the best ways to improve the world—but however you do it, it’s easier if your finances are in order.
Book your free mini-session
This is a 30-minute session with two main goals:
- Tackle the most pressing part of your financial situation—you’ll leave with a concrete framework that you can start using immediately
- Get to know each other and see if we’re a good fit for each other
No preparation is required, but it helps if you’re able to speak to:
- The one part of your financial situation that’s keeping you up at night
- A rough approximation of your income, savings, and expenses
- What it would mean to you feel confident in your finances
Don’t see a time that fits your schedule? Let me know what would work better for you.
Choose your coaching package
No two coaching journeys are exactly the same because no two people are the same, but most clients end up with a personalized, functional money management system in about 5 sessions. You get email and tactical support from me between sessions, too!
If you need fewer sessions, you can use the later sessions as check-ins (minimum 1 per rolling year). If you need more sessions, I offer regular check-ins at a discount.
Don’t see a package that fits your budget?
Send me an email and let me know what you’re looking for. I’m happy to work with you on a custom package.
the one-off
$225Best if you have an established money management system and want to do a self-guided Q&A or if you need help researching a specific question
Includes:
The full plan
$975Best if you want in-depth, personalized guidance on your financial journey, from budgeting to investing
Includes:
ONGOING SUPPORT
$625A follow-up series offered to existing clients who want occasional check-ins and continuing support
Includes:
What people have to say
Alyssa B.
If you’re looking for practical, tailored, and thoughtful financial coaching, go to Shelby. She takes the time to listen and understand the vision for your future and what matters to you, and helps you take realistic next steps to make it happen.
Katelyn K.
I was worried that talking to someone who was excellent in this area where I struggled would make me feel worse, but Shelby made me feel better about myself and my issues, not worse. Shelby’s insight and systems have absolutely worked since day one.
Ramsey B.
Working with Shelby soothed a lot of my financial fears and helped me have a realistic look at my finances. With her support I have been able to see my financial goals and work towards them.
Abby A.
When I first started working with Shelby, I approached my finances with a great deal of anxiety and avoidance. I carried generational financial fears, lacked a clear sense of direction, and had never fully defined what I wanted my financial future to look like…. After working together, I left with a realistic path toward BaristaFIRE (something I had previously believed to be impossible), greater financial visibility, and an automated monthly budget that keeps me informed and accountable to both myself and my financial goals.
Chris R.
When I met with Shelby, I brought a lot of guilt and shame about my financial situation to the table. Shelby’s nonjudgmental attitude helped me feel so much more at ease right off the bat, and we were able to get down to business in a clear and helpful way.
Casey H.
Don’t know where to start planning your money? Shelby does! She helped me clarify my goals and gave me straight-forward instructions on how to set up my automatic transfers to stock portfolios. I honestly haven’t had to think about my finances much outside of my calls with Shelby. A real life-changing experience.
Melanie W.
[Shelby] took the time to understand my goals and explain everything in a clear way. I feel much more confident about my financial future and knowledge thanks to her guidance and professionalism. I highly recommend Shelby to anyone looking for a trustworthy and knowledgeable financial coach.
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